I’ve been struggling with my own website and social channels. Plenty of ideas, no execution. Why? Too many possibilities, no clear direction, and perfectionism convincing me nothing’s good enough. That’s changing now.
The Paralysis of Perfect
Here’s the thing about perfectionism: it’s not a feature, it’s a bug masquerading as ambition. I’d sit down to create something, a post, a video, a photo series and before I’d even pressed record or hit publish, I’d already convinced myself it wasn’t good enough. Not polished enough. Not original enough. Not enough enough.
Meanwhile, a year would pass. Then two. And I’d have a beautiful collection of drafts and half-baked ideas gathering digital dust while everyone else was out there making imperfect, beautiful, real things.
The irony? The content I enjoyed consuming most wasn’t the sterile, over-produced stuff. It was the messy, honest, human work. It was creators brave enough to show up raw when they needed to, and polished when they had the bandwidth. It was real.
Documentation, Not Perfection
That’s where this project comes in. I’m committing to documenting the actual, unfiltered process of building, creating, and growing, sometimes with studio lighting and a three-hour edit, sometimes with a phone camera and whatever light was bleeding through my window.
Some posts will be raw. Some will be polished. Some will be captured between meltdowns, coffee refills, and that weird space between inspiration and exhaustion. And that’s not a compromise. That’s the entire point.
Because here’s what I’ve learned: the gap between done and perfect is where all the actually interesting stuff happens. That’s where you learn. That’s where you fail in front of people. That’s where you get better.
What to Expect Here
I’ll be documenting whatever’s on my mind, creative projects, half-baked experiments, things that worked, things that completely fell apart. Some posts will be essays. Some will be stream-of-consciousness rambles. Some will be photos with minimal words. I’ll be testing ideas in real time, building in public, and hopefully (probably) making mistakes you can learn from.
The goal isn’t to curate a highlight reel. It’s to show you what the actual process looks like: the boring bits, the breakthroughs, the false starts, and the moments where everything clicks. To prove that you don’t need permission to start, a perfect plan to begin, or zero doubts to show up and create.
You just need to press publish.
