Digital Strategist, Hobbyist, and Father of Two Tiny Chaos Agents

If you’re looking for a sanitized corporate bio, you’re in the wrong place. This site is a deliberate clash between my professional work and the things I do off the clock, a portfolio that embraces a bit of “unorganized structure.”

By day I work as a digital strategist, SEO specialist, and performance marketer, helping B2B companies turn their online presence into something that actually performs. I design and build the websites those strategies live on, which means I spend a lot of time thinking about how things look, how they load, and whether they convert. The work spans content, campaigns, code, and everything awkward in between.

While I still have a perfectionist streak, I’ve learned to trade “flawless” for “finished,” because the best result is the one that actually makes it out the door.

It’s a survival tactic. My daily life is a series of negotiations with two small humans who haven’t mastered personal space yet, and when I’m not cleaning up their mess, I’m obsessing over my own. Digital marketer, scratch golfer, espresso snob, fragrance collector, and part-time toddler negotiator. I treat my hobbies like a high-stakes job: dialing in espresso shots, grinding out a training session on the gravel bike, fighting for par on the golf course, or chasing down a scent worth wearing twice.

I’ve always had a soft spot for functional design. Whether it’s Mid-Century clean and simple, or Japanese minimalism, I’m drawn to things that are intentional and stripped of fluff. Maybe it’s a reaction to the messiness of real life, but I’ve learned to prioritize “done” over “perfect” every time.