Dad, marketer & hobbyist
JORDI
DRIESEN
Two halves, one voice
What I wear, brew and photograph on one side; what I use at work on the other. Same opinions, same habit of testing things before I write about them.
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The life side: fragrances, watches and coffee, alongside the trips I take and the photos I bring back from them. A review gets written once the thing has had weeks to earn its place or lose it, whether that’s a fragrance worn through a full season or a watch that left the box and stayed on my wrist. There are no scores, because a number flattens the only part worth reading; you get a verdict and the reasons that carried it.
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The other half is the work itself: the AI models, SEO tools and workflows behind my client marketing. Nothing gets written up until it’s run on my own laptop against real tasks, which is how a 27B model squeezed onto a laptop GPU and a $10 SEO tool both ended up with a post of their own. Expect a plain answer on what’s worth paying for and what’s only worth a demo.
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I also do this for a living.
I work as a fractional marketer for companies that need senior marketing without a full-time hire. Hands-on rather than slide-deck strategy: I build the campaigns, read the numbers and fix the tracking myself. A one stop shop for smb’s looking to accelarate growth.
Content engineering
Content that ranks is mostly structure: the right page for each search, built so Google and AI answers can both lift a clear answer from it. I do the research, plan the clusters and write or brief the pages, then check whether they actually get found and cited.
Paid Media
I run Google, Microsoft and LinkedIn Ads and read the search terms myself. An account rarely needs more budget before it needs cleaner tracking, tighter keywords and someone willing to switch off what isn’t working.
Marketing Automation
I set up HubSpot and Brevo so a lead goes somewhere the moment it arrives: scored, routed to sales and followed up without anyone copying addresses between tools. The workflows are boring on purpose; the real judgement is deciding which leads deserve a person and which deserve another email.
AI for Marketing
The agents and workflows I build take the repetitive work off a small team: research, first drafts, reporting, the clean-up nobody enjoys. Everything runs on my own setup first, so what I recommend is what I actually use, not what looked good in a demo.
The camera came along
